About Us

Who I am

I’m the person behind EveryFriday—a one-person studio in London making premium, story-driven streetwear.

Why I started

I was stuck between ideas and hesitation, so I set one rule: ship something every Friday. That small ritual burned away perfectionism and became the philosophy—progress over noise. The first tee was printed in a tiny room; the promise hasn’t changed: keep going.

What I’m building

EveryFriday is cinematic streetwear told in chapters. Clean fronts, considered fits, graphics with meaning—made to be worn hard and kept long.

What I’m trying to achieve

A label that rewards showing up:

Garments that feel good today and mean more tomorrow.

A community that moves weekly, not seasonally.

If one person puts on a piece and chooses action over doubt, the chapter worked.

Where we’re going (by January 2027)

Make EveryFriday a trusted, recognizable London streetwear label.

Build a core line of perfected tees and hoodies with a signature fit and wordmark.

Keep quality non-negotiable: durable fabrics, clean finishing, responsible packaging.

Deliver a great experience end-to-end—clear sizing, transparent shipping & returns, fast human support.

Host focused pop-ups and collabs that serve the brand and its community.

Grow the Friday List (email/SMS) so the people who care most hear from us first.